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October 26, 2018

A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions: • Who is your audience? • Why are you developing this campaign? • What is the mission of this campaign? • How will you Read More

December 23, 2015

You can’t walk past a group of marketers without hearing the phrase “content marketing” seven times.  That’s a slight exaggeration, but content marketing continues to be a buzzword we’ll hear this coming year – and for good reason.  Content marketing is cost-effective, positions you as an expert, and helps convert cold leads to hot. In Read More