augmented reality Archives - Midwest Direct

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January 10, 2018

  Consumers are constantly being asked to download apps, “like” social media pages, share links and scan codes. In a world where engagement is king, marketers must decide whether tools like augmented reality, virtual reality and near-field communication make sense to use in their own marketing mix, then determine how to use them. Below is Read More

March 16, 2017

Everyone has a particular brand that they see too much of these days. For me, it’s Bath & Body Works – I get at least four emails a week from them, at least one text alert a month, coupons in the mail about once every two months, and their ads may even pop up on Read More

December 11, 2014

Midwest Direct is proud to announce the publication of a white paper designed to help you blend traditional direct marketing such as direct mail, with digital marketing techniques (including QR codes) to increase your response rates. Did you know that 42% of direct mail recipients prefer to respond to an offer online? It’s true, and Read More

December 3, 2014

The Post Office has offered discounts for mailers that use emerging technologies as part of their mail campaigns, and this holiday season, the USPS is drinking its own champagne. As part of their “This Is Our Season” marketing campaign, the Post Office is launching their own augmented reality app. When smartphone users aim their phone Read More