USPS Service Standard Change Effective October 1, 2021
Effective October 1, 2021, the new service standards for First Class Mail® (FCM) and Periodicals begin. …
Developing a Direct Mail Campaign in 2021, Part 2
In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your customer/donor is in order to find those best “look-alikes.” Make a compelling offer, be creative, and use advanced matchback techniques to measure your success.…
USPS Proposes Changes for Marketing Mail
Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of…
