Around the holidays, marketers have to strategize on how to stand out and use festive marketing tactics to influence consumers. Let’s take Starbucks as an example. Everyone is familiar with Starbucks'…

When I was little, I remember going through the catalogs sent to our home and earmarking pages that had items I wanted to put on my Christmas list. From a Barbie Jeep to a Sno-Cone machine, believe me…