If you were to grab your keys right now, what would you see? House and car keys most likely, but perhaps a few loyalty cards as well. Whether it’s GNC, Walgreens, or even one for your local gym,…

Wigs for Kids has a long history of doing annual appeal mailings and monthly donor letters with Midwest Direct. When their small facility became swamped with incoming donations, they turned to Midwest…

Wigs for Kids has a long history of doing annual appeal mailings and monthly donor letters with Midwest Direct. When their small facility became swamped with incoming donations, they turned to Midwest…

Remember last year when the hit musical “Hamilton” was being talked about everywhere you went? The hype has certainly died down, but if you listen closely enough, you can still hear the reverberations…

We all have certain things that really aggravate us. One thing that never fails to upset me is wastefulness, especially when it affects the environment. For example, my local grocery store double-bags…

The shopping malls of yesteryear are dwindling, bookstores are closing their doors, and well-known department stores are struggling to stay afloat. The reason why is obvious: more and more people are…

“It’s the little details that are vital. Little things make big things happen.”It’s a quote by famous basketball player and coach John Wooden, but it almost feels like it was written for our very own…

As an avid fantasy football participant, I often hear experts warn to not “fall in love” with any particular player. Why? Because the attraction (i.e. infatuation) with that player, whether it’s due…

As data specialists, we frequently field questions about issues companies are having related to their data quality. The three most common we get are: 1. Why am I not getting a better response rate from my…

The Problem: Costly Duplicate BarcodesData departments are generating duplicate barcodes for some of the mail their Lettershops are giving to comminglers. This is a serious problem that’s burning…