Midwest Direct is a marketing company that supports organizations that mail, and direct market through mailings, or online using Informed Delivery email, display ads, and social media.  We are nearly…

Google Is Placing Ads in the Discovery Tab of Gmail Accounts. Do You Know How to Take Advantage of This Great Tool?   …

Gather data from all your sources, from your website to your social media channels and organize that for future segmentation and personalization to give your customers the best experience possible. Customers like when it looks like they fit right in with a certain brand or community, so the more you groove your channel content to your customers needs, you will win their loyalty.…

Few city governments have the time or resources to run the kind of communications efforts that reach all the homes in their communities. We can help with that! We offer a communication tool that integrates direct mail with social media matching for facebook and instagram, inbound call tracking and Informed Delivery email. This approach significantly increases the likelihood your community will see and engage with your communications. Here’s how it works! …

In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your customer/donor is in order to find those best “look-alikes.” Make a compelling offer, be creative, and use advanced matchback techniques to measure your success.…

In 1982, Midwest Direct was founded as a provider of mail presorting operations. Since then we have developed into a marketing and communications company focused on helping marketers deliver engaging…

The world has seen many changes over the past year with the COVID-19 pandemic, a new president, and much more. These changes have been difficult for many businesses especially those in the…

The joy and mirth of holidays are just around the corner.  Here in the marketing department at Midwest, we’re big fans of the “mirth” part. Throughout the year, we work hard to bring you relevant and…

Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials…

A few months ago, Michelle Toivonen, Strategic Marketing Director with Midwest Direct, had the pleasure of meeting David Rosendahl at a marketing event. David spoke about content marketing, getting…