Midwest Direct is a marketing company that supports organizations that mail, and direct market through mailings, or online using Informed Delivery email, display ads, and social media.  We are nearly…

Learn how Energy Providers can quickly stand up a marketing campaign. We call these campaigns digital+post -- and your campaign will target the prospective customers you have now and will grow your list of prospective customers with high-quality candidates. This campaign integrates two of our most popular martech products: Digital+Post and home IP targeting.…

Listen to Michelle Toivonen and Rich Gebbie discuss the upcoming postage increase and the best plan to save.…

Gather data from all your sources, from your website to your social media channels and organize that for future segmentation and personalization to give your customers the best experience possible. Customers like when it looks like they fit right in with a certain brand or community, so the more you groove your channel content to your customers needs, you will win their loyalty.…

What Is First-Class Mail? First-Class mail is one of the most popular and efficient ways to send letters and flats. First-Class mail offers speedy delivery. USPS is delivering mail 1-3 days locally…

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we…

“Let's face it — direct mail is simply print, a mailing list, and postage, all of which are commodities accessible to almost anyone. At the end of the day, all you care about are results (sales, votes, donations)! You don’t care how the postcard was printed.” While somewhat true – there is a lot more that goes into a direct mail campaign given new technology and the changing environment, both for marketers and consumers. With a major shift in the workforce from the office to work-from-home, marketers know that it is easier now to target their audience at home – making direct mail more effective than ever.…

Few city governments have the time or resources to run the kind of communications efforts that reach all the homes in their communities. We can help with that! We offer a communication tool that integrates direct mail with social media matching for facebook and instagram, inbound call tracking and Informed Delivery email. This approach significantly increases the likelihood your community will see and engage with your communications. Here’s how it works! …

In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your customer/donor is in order to find those best “look-alikes.” Make a compelling offer, be creative, and use advanced matchback techniques to measure your success.…

Midwest Direct is a Marketing Company focused on mail and direct marketing using the smartest, easiest, and most effective methods to deliver your message. We deliver over 2 million messages every day.…