Reprinted and adapted from USPS
April is here, and so is your opportunity to strengthen customer relationships with the USPS Continuous Contact Promotion! This promotion rewards businesses that send a series of follow-up mailings to the same audience, helping you maintain engagement while saving 3% on eligible mailings.
If you’re looking for a smart way to boost retention, drive conversions, and maximize your direct mail impact, now is the time to get started!
What is the Continuous Contact Promotion?
The Continuous Contact Promotion encourages businesses to build stronger relationships with their audience through a series of follow-up mailings. By delivering complementary or iterative messages, you can reinforce your brand, drive conversions, and improve campaign ROI.
Key Features:
- Discount applies to all follow-up mailings sent after the initial mailing.
- Messages must be complementary or build upon previous communications—no duplicates allowed.
- Ideal for nurturing leads, driving repeat business, or increasing engagement over time.
Promotion Details
- Discount: 3% off follow-up mailpieces
- Eligible Mail: USPS Marketing Mail® letters and flats, Nonprofit Marketing Mail® letters and flats
- Registration Period: Feb. 15 – Dec. 31, 2025
- Promotion Period: Apr. 1 – Dec. 31, 2025
Make an Even Bigger Impact: Pair with Other Promotions!
The Continuous Contact Promotion works even better when combined with other USPS promotions to enhance engagement and drive results:
Tactile, Sensory, & Interactive Mail: Engage your audience through specialty inks, textures, and interactive elements that stimulate the senses.
- Discount: 4% off at Postage Statement line level
- Registration Period: Dec. 15, 2024 – July 31, 2025
- Promotion Period: Feb. 1 – July 31, 2025
- Eligible Mail: Marketing Mail & First Class Mail
Integrated Technology: Incorporate Augmented Reality (AR), Virtual Reality (VR), Near Field Communication (NFC), and more to create dynamic, tech-driven mailpieces.
- Discount: 3% off at Postage Statement line level
- Registration Period: Nov. 20, 2024 – Dec. 31, 2025
- Promotion Period: Pick any 6 consecutive months in 2025
- Eligible Mail: Marketing Mail & First Class Mail
In 2025, USPS offers add-on promotions for its existing mail programs, including Informed Delivery and Sustainability, which provide an additional 1% discount on postage when combined with any eligible promotions listed above.
Here's a breakdown of the 2025 USPS add-on promotions:
Informed Delivery®: Add a digital element to your mailpiece with interactive campaigns.
- Discount: 1% off at Postage Statement line level
- Credit: 0.5% credit to eDoc submitter
- Registration and Promotion Period: Available all year long
- Eligible Mail: Marketing Mail & First Class Mail
Sustainability: Demonstrate environmental responsibility by using certified, sustainable materials.
- Discount: 1% off at Postage Statement line level
- Registration and Promotion Period: Available all year long
- Eligible Mail: Marketing Mail & First Class Mail
Pairing these promotions allows you to create multi-touch campaigns that not only reinforce your message but also make it more interactive and memorable.
How to Get Started
- Pre-Approval: Submit your mailpiece sample through the Mailing Promotions Portal on the Business Customer Gateway.
- Enrollment: Once approved, enroll in your selected promotion.
- Launch Your Campaign: Start mailing during your chosen promotion period and enjoy the savings!
Need Help? Let’s Make Your Mail Work Smarter
Don’t let the complexities of technology and mailpiece design hold you back. Our team of experts is ready to assist you with:
- Strategize Your Follow-Ups – Create a multi-touch campaign that keeps customers engaged.
- Ensure Eligibility – Get guidance on what qualifies for the discount and your designs meet USPS requirements.
- Maximize Savings – Combine promotions for greater discounts and impact.
Contact Us Today! Whether you have a question or need hands-on guidance, we’re just a call or email away. let’s build a campaign that keeps your audience coming back for more!
Don’t Miss Out on Other 2025 USPS Promotions!
The Continuous Contact Promotion is just one of many ways to save and innovate with your direct mail this year. Check out our 2025 USPS Promotions Overview blog to explore all the discounts and opportunities available.
The time to start is now! Register today and turn your follow-up mailings into a powerful marketing tool.
