Reprinted and adapted from USPS
February has arrived, and so has the USPS Tactile, Sensory, and Interactive Promotion! This exciting opportunity invites businesses to captivate their audience by creating mailpieces that engage the senses. By incorporating innovative textures, finishes, and interactive elements, you can stand out in a crowded mailbox while saving with a 4% discount on eligible mail.
If you’re ready to make your campaigns unforgettable, now’s the time to dive into this unique promotion!
What Makes the Tactile, Sensory, & Interactive Promotion Special?
Consumers are bombarded with digital ads daily, but mail provides an opportunity to make a lasting impression. The Tactile, Sensory, & Interactive Promotion encourages businesses to create mailpieces that people can feel, see, and even smell—turning your direct mail into a memorable experience.
Qualifying Treatments Include:
- Specialty Inks: Metallic, optically variable, or reactive inks that shift with light or temperature.
- Textures & Finishes: Embossing, raised UV coatings, or unique substrates.
- Interactive Elements: Folding mechanisms, die-cuts, or sensory add-ons like scent marketing.
By making mail interactive and multi-sensory, you increase engagement and drive better results.
Promotion Details
- Discount: 4% off eligible mailpieces
- Eligible Mail: USPS Marketing Mail® letters and flats, First-Class Mail® letters, cards, and flats
- Registration Period: Dec. 15, 2024 – July 31, 2025
- Promotion Period: Feb. 1 – July 31, 2025
Don’t wait—start designing your mailpieces today to take full advantage of this limited-time opportunity.
Why Stop Here? Combine Promotions for Even Greater Savings!
While you’re participating in the Tactile, Sensory, & Interactive Promotion, don’t forget that the Integrated Technology, Informed Delivery, and Sustainability Promotions are also live! By combining sensory mailpieces with cutting-edge tech like Augmented Reality or NFC, you can create a truly immersive experience and maximize your discounts.
Integrated Technology: Incorporate Augmented Reality (AR), Virtual Reality (VR), Near Field Communication (NFC), and more to create dynamic, tech-driven mailpieces.
- Discount: 3% off at Postage Statement line level
- Registration Period: Nov. 20, 2024 – Dec. 31, 2025
- Promotion Period: Pick any 6 consecutive months in 2025
- Eligible Mail: Marketing Mail & First Class Mail
Informed Delivery®: Add a digital element to your mailpiece with interactive campaigns.
- Discount: 1% off at Postage Statement line level
- Credit: 0.5% credit to eDoc submitter
- Registration and Promotion Period: Available all year long
- Eligible Mail: Marketing Mail & First Class Mail
Sustainability: Demonstrate environmental responsibility by using certified, sustainable materials.
- Discount: 1% off at Postage Statement line level
- Registration and Promotion Period: Available all year long
- Eligible Mail: Marketing Mail & First Class Mail
Layering these promotions gives you the power to elevate your campaigns and achieve greater engagement.
How to Get Started
- Pre-Approval: Submit your mailpiece sample through the Mailing Promotions Portal on the Business Customer Gateway.
- Enrollment: Once approved, enroll in your selected promotion.
- Launch Your Campaign: Start mailing during your chosen promotion period and enjoy the savings!
Need Guidance? We’re Here to Help!
Don’t let the complexities of technology and mailpiece design hold you back. Our team of experts is ready to assist you with:
- Selecting the Right Technology: Explore innovative options tailored to your goals.
- Navigating Pre-Approvals: Ensure your designs meet USPS requirements.
- Maximizing Savings: Combine promotions for maximum discounts and impact.
Contact Us Today! Whether you have a question or need hands-on guidance, we’re just a call or email away. Schedule a consultation and kickstart your 2025 campaigns!
Don’t Miss the 2025 Mailing Promotions
The Tactile, Sensory, & Interactive Promotion is just one of the many opportunities to innovate and save this year. Check out our 2025 USPS Promotions Overview blog for a complete breakdown of all the promotions available to you.
Start creating mail that engages, excites, and delivers results. Register now and let’s make your 2025 campaigns truly memorable!
