Reprinted and adapted from USPS
Starting February 15, businesses can register for the USPS Continuous Contact Promotion, an opportunity to deepen engagement with your customers while enjoying a 3% discount on eligible follow-up mailings. This promotion is designed to help you stay top-of-mind with your audience by delivering targeted, iterative mailings throughout 2025.
If you’re looking to increase touchpoints and boost results, now is the time to plan your campaigns!
What is the Continuous Contact Promotion?
The Continuous Contact Promotion encourages businesses to build stronger relationships with their audience through a series of follow-up mailings. By delivering complementary or iterative messages, you can reinforce your brand, drive conversions, and improve campaign ROI.
Key Features:
- Discount applies to all follow-up mailings sent after the initial mailing.
- Messages must be complementary or build upon previous communications—no duplicates allowed.
- Ideal for nurturing leads, driving repeat business, or increasing engagement over time.
Promotion Details
- Discount: 3% off follow-up mailpieces
- Eligible Mail: USPS Marketing Mail® letters and flats, Nonprofit Marketing Mail® letters and flats
- Registration Period: Feb. 15 – Dec. 31, 2025
- Promotion Period: Apr. 1 – Dec. 31, 2025
Why Continuous Contact Works
In marketing, consistency is key. By maintaining regular communication with your audience, you build trust and keep your brand front and center. Continuous Contact helps you:
- Strengthen relationships with customers through repeated touchpoints.
- Encourage customer loyalty by delivering timely and relevant messages.
- Maximize response rates by staying visible over time.
Looking Ahead: Combine with Other Promotions!
While planning your Continuous Contact campaigns, consider combining this promotion with others, such as the Tactile, Sensory, & Interactive Promotion or the Integrated Technology Promotion, to create mailpieces that are both consistent and engaging.
Tactile, Sensory, & Interactive Mail: Engage your audience through specialty inks, textures, and interactive elements that stimulate the senses.
- Discount: 4% off at Postage Statement line level
- Registration Period: Dec. 15, 2024 – July 31, 2025
- Promotion Period: Feb. 1 – July 31, 2025
- Eligible Mail: Marketing Mail & First Class Mail
Integrated Technology: Incorporate Augmented Reality (AR), Virtual Reality (VR), Near Field Communication (NFC), and more to create dynamic, tech-driven mailpieces.
- Discount: 3% off at Postage Statement line level
- Registration Period: Nov. 20, 2024 – Dec. 31, 2025
- Promotion Period: Pick any 6 consecutive months in 2025
- Eligible Mail: Marketing Mail & First Class Mail
Informed Delivery®: Add a digital element to your mailpiece with interactive campaigns.
- Discount: 1% off at Postage Statement line level
- Credit: 0.5% credit to eDoc submitter
- Registration and Promotion Period: Available all year long
- Eligible Mail: Marketing Mail & First Class Mail
- Sustainability: Demonstrate environmental responsibility by using certified, sustainable materials.
- Discount: 1% off at Postage Statement line level
- Registration and Promotion Period: Available all year long
- Eligible Mail: Marketing Mail & First Class Mail
Combining promotions allows you to layer discounts and deliver more impactful campaigns.
How to Get Started
- Pre-Approval: Submit your mailpiece sample through the Mailing Promotions Portal on the Business Customer Gateway.
- Enrollment: Once approved, enroll in your selected promotion.
- Launch Your Campaign: Start mailing during your chosen promotion period and enjoy the savings!
Need Guidance? We’re Here to Help!
Don’t let the complexities of technology and mailpiece design hold you back. Our team of experts is ready to assist you with:
- Selecting the Right Technology: Explore innovative options tailored to your goals.
- Navigating Pre-Approvals: Ensure your designs meet USPS requirements.
- Maximizing Savings: Combine promotions for maximum discounts and impact.
Contact Us Today! Whether you have a question or need hands-on guidance, we’re just a call or email away. Schedule a consultation and kickstart your 2025 campaigns!
Stay Connected with the 2025 USPS Promotions
The Continuous Contact Promotion is just one of the many ways to save and innovate this year. Check out our 2025 USPS Promotions Overview blog to explore all the promotions available and start planning your campaigns today.
Don’t miss this chance to create lasting connections and maximize your mailing budget. Register now and let’s build stronger relationships together!
