Announcing the 2025 USPS Mailing Promotions: Innovation Meets Savings
Reprinted and adapted from USPS
The United States Postal Service is back with its annual lineup of mailing promotions for 2025, designed to encourage innovation in mail campaigns while helping businesses maximize their savings. These promotions focus on integrating advanced technologies, enhancing customer engagement, and promoting sustainability. Here’s everything you need to know about this year’s exciting opportunities.
What Are USPS Mailing Promotions?
USPS Mailing Promotions provide businesses with incentives to enhance the effectiveness of their mailings through creative and innovative techniques. By participating, you can unlock discounts on eligible mailings while exploring new ways to connect with your audience.
The 2025 Promotions at a Glance
Each promotion offers unique ways to elevate your mail campaigns, with discounts ranging from 3% to 6%. Here’s a breakdown of the key promotions and their benefits:
Integrated Technology: Incorporate Augmented Reality (AR), Virtual Reality (VR), Near Field Communication (NFC), and more to create dynamic, tech-driven mailpieces.
- Discount: 3% off at Postage Statement line level
- Registration Period: (OPEN NOW!) Nov. 20, 2024 – Dec. 31, 2025
- Promotion Period: Pick any 6 consecutive months in 2025
- Eligible Mail: Marketing Mail & First Class Mail
Tactile, Sensory, & Interactive Mail: Engage your audience through specialty inks, textures, and interactive elements that stimulate the senses.
- Discount: 4% off at Postage Statement line level
- Registration Period: Dec. 15, 2024 – July 31, 2025
- Promotion Period: Feb. 1 – July 31, 2025
- Eligible Mail: Marketing Mail & First Class Mail
Continuous Contact: Increase engagement with a series of targeted mailings delivered to the same audience over time.
- Discount: 4% off at Postage Statement line level
- Registration Period: Feb. 15 – Dec. 31, 2025
- Promotion Period: Apr. 1 – Dec. 31, 2025
- Eligible Mail: Marketing Mail
Reply Mail IMbA™: Streamline reply mail with Intelligent Mail Barcode Accounting, improving efficiency and visibility. Note: Add-on discounts are not eligible with this promotion.
- Discount: 3% off Static IMbA or 6% off Sterilized IMba
- Registration Period: May 15 – Dec. 31, 2025
- Promotion Period: Jul. 1 – Dec. 31, 2025
- Eligible Mail: QBRM First Class Mail
First-Class Mail® Advertising: Elevate your marketing strategy with eye-catching and personalized First-Class Mail advertisements.
- Discount: 3% off at Postage Statement line level
- Registration Period: Jul. 15 – Dec. 31, 2025
- Promotion Period: Sep. 1 – Dec. 31, 2025
- Eligible Mail: First Class Mail
Add-On Discounts: Go the Extra Mile
Pair your promotion with up to two add-ons to further increase your savings:
Informed Delivery®: Add a digital element to your mailpiece with interactive campaigns.
- Discount: 1% off at Postage Statement line level
- Credit: 0.5% credit to eDoc submitter
- Registration and Promotion Period: Available all year long
- Eligible Mail: Marketing Mail & First Class Mail
Sustainability: Demonstrate environmental responsibility by using certified, sustainable materials.
- Discount: 1% off at Postage Statement line level
- Registration and Promotion Period: Available all year long
- Eligible Mail: Marketing Mail & First Class Mail
How to Participate
- Pre-Approval: Submit your mailpiece sample through the Mailing Promotions Portal on the Business Customer Gateway.
- Enrollment: Once approved, enroll in your selected promotion.
- Launch Your Campaign: Start mailing during your chosen promotion period and enjoy the savings!
For full details on participation requirements, visit the official USPS Promotions page here.
Need Help? We’ve Got You Covered!
Planning your mailing strategy can be complex, but you don’t have to do it alone. Our team of experts is here to help you every step of the way:
- Understanding Promotion Details: Learn which promotion aligns best with your business goals.
- Navigating Pre-Approval: Get assistance with submitting your mailpiece samples.
- Maximizing Discounts: Discover how to pair promotions with add-ons for the greatest savings.
Contact Us Today! Whether you have a question or need hands-on guidance, we’re just a call or email away. Reach out to our team and start saving with USPS Mailing Promotions.
Take the First Step Now
The 2025 USPS Mailing Promotions provide the perfect opportunity to innovate, engage your audience, and save on costs. Download the 2025 USPS Promotion Calendar to plan your campaigns, and let’s make this year your most successful yet.
Don’t wait—get in touch with us today to start unlocking the potential of these powerful promotions!
