Around the holidays, marketers have to strategize on how to stand out and use festive marketing tactics to influence consumers. Let’s take Starbucks as an example. Everyone is familiar with Starbucks'…

The joy and mirth of holidays are just around the corner.  Here in the marketing department at Midwest, we’re big fans of the “mirth” part. Throughout the year, we work hard to bring you relevant and…

How to Use Multiple Channels in Your Next Member Recruitment Campaign  Without “Breaking the Bank” (or You!) It’s been a tough year for credit unions! Faced with rapid updates and the need to get…

Contributing Editor, Charlie Brock Create a Catalog Campaign Integrating Multiple Channels and Get Results Retailers have been using catalogs to secure sales since the early 1800s. Today there is a…

Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…

With each social media platform having its own unique post requirements and audience, it can be overwhelming to decide where to start when it comes to writing social media copy. Although the imagery…

In 2020 Credit Unions face a lot of challenges, from reduced access to your facility to tightened budgets — and the proverbial favorite — finding ways to market to younger generations. These…

Small business owners know they could benefit from advertising with Google Ads. Most just don’t have the time to learn how, nor the money to hire an ad agency to do it for them. Owners put off this…

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

At Midwest Direct we spend a lot of time talking about the marketing formula: List, Offer, Creative, and Channels. We can offer in house services with List, Offer, and Channels, but building the…