Rich Gebbie on How to Acheive the Combination of Discount and Delivery

Catch up on USPS announcements with Rich Gebbie, CEO of Midwest Direct. In this podcast, Rich shares some quick updates on USPS rate changes, the announcement that first class, presorted postcard sizes have been upgraded to 6x9", and the revised delivery standards for the coming 2021 holiday season. …

Great News! The USPS Just Announced 6x9 Postcards May Qualify as Presorted First Class Mail!

On July 28, the Postal Regulatory Commission (PRC) approved the proposal to increase the maximum size limit for a Presorted or Automation First-Class Mail (FCM) postcard.  The new maximum size is 9 inches long by 6 inches high.  The piece will have a thickness of .009 to 0.016 and is eligible for the card size prices.  The change is effective August 29, 2021.…

2021 Informed Delivery Promotion Restration Now Open!

Download the 2021 USPS Promotions Calendar Reprinted and adapted from USPS.   Informed Delivery is a consumer-facing feature that provides users the opportunity to digitally preview their household…

Digital Plus Post, Mail

Three Mistakes Nonprofits Cannot Make During Appeal 2021

I’ll cut to the chase. Nonprofits need to strategically plan and allocate their marketing budgets to get the biggest bang for their buck. Most of us know that those channels include email, direct mail, and.....well, the rest of the channels vary. Some do great with media coverage and others do better in social media. Given that email and mail are usually the two most important channels, what can you do to ensure you’re squeezing every last bit of marketing from those channels? …

Mail, Digital Plus Post, Marketing

How Energy Providers Find New Customers with Direct Marketing in 5 Easy Steps

Learn how Energy Providers can quickly stand up a marketing campaign. We call these campaigns digital+post -- and your campaign will target the prospective customers you have now and will grow your list of prospective customers with high-quality candidates. This campaign integrates two of our most popular martech products: Digital+Post and home IP targeting.…

Digital Plus Post, Case Studies

Omnichannel Retail Marketing the Easy Way

Finding new customers for your retail business is mission-critical, especially with 4th of July and Labor Day sales just around the corner - and it is never too early to start preparing your holiday…