Data, Case Studies

Direct Mail Audit Results in Big Refund

Human Arc is a recognized leader in government program eligibility enrollment and reimbursement services for hospital and health plans. Human Arc helps patients and plan members with low or no income,…

Mail

4 Reasons to Make Your Certified Mail Electronic

If you work for the government, a collection agency, insurance company, or even a law firm, you probably are extremely well-acquainted with certified mail. You may, in fact, even depend on it for your…

Data

Are You in a Bad Data Relationship?

As an avid fantasy football participant, I often hear experts warn to not “fall in love” with any particular player. Why? Because the attraction (i.e. infatuation) with that player, whether it’s due…

Mail, Beginner's Guide

Know Your Envelopes

Although you get them in the mail every day and you’ve probably sealed a fair share of them yourself, chances are you haven’t given much thought to envelopes. A good envelope, however, can make or…

Mail, Marketing

Is Print Really a Promotional Product?

Pens, coffee mugs, hats, water bottles… if you can put a logo on it, it can be used to promote a business. Promotional products are everywhere, and more than half of us use them at least once a week.…

Marketing

4 Things Westworld Taught Me About Business

Have you ever questioned the nature of your own reality? It’s a question frequently asked on the new futuristic HBO show Westworld, which finished up its first season on Sunday. Westworld has all the…

4 Ways to Extend Your Appreciation This Thanksgiving

Thanksgiving is drawing near and, unsurprisingly, the main theme that comes up around this time of year is being thankful… thankful for delicious food, good company, a warm place to sleep, the list…

Data

Why Your Direct Mail Campaign Needs RFM Segmentation

Are you up for a challenge? Take out your phone and open up your contacts. Can you predict the percentage of contacts you have that you’ve talked to recently (via text or call) or received updates…

Marketing, Mail

Don't Ditch Your Holiday Print Ads This Season

When I was little, I remember going through the catalogs sent to our home and earmarking pages that had items I wanted to put on my Christmas list. From a Barbie Jeep to a Sno-Cone machine, believe me…

Marketing

Going Cookie-less: The Benefits of IP Targeting

Leave it to the internet to devise a way for us to hate what would normally be a favorite dessert of many: not warm, chewy in the center or made from a secret family recipe that goes way back, we’re…