We’ve been adding Informed Delivery® emails to client mail at Midwest Direct since the beginning of the program. The excellent open rates and click-through rates have made us raving fans. Over the…

Finding new customers for your business is mission-critical. But doing what it takes to be successful at that takes a lot of time and money. If you could buy one list, add your existing clients into…

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…

A few months ago, Michelle Toivonen, Strategic Marketing Director with Midwest Direct, had the pleasure of meeting David Rosendahl at a marketing event. David spoke about content marketing, getting…

Did you know you can save .02 on mail you send between April 1st and June 30th, 2020? The USPS is offering a program that can help you save on postage through the Earned Value Promotion. This program…

Last week we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit organizations…

Mailpiece design affects your mailing costs, your brand image and the effectiveness of your campaign. Although the visual design of a mailpiece is important, the most fundamental part of any mailing…

What is Nonprofit Mail? Nonprofit organizations want lower-cost postage, but not all will qualify. Organizations that wish to mail their USPS Marketing Mail at a lower rate must apply for and receive…

Listen to Gary Seitz and Scott Campbell on the full capabilities of digital+post Mail Tracking, in this week’s episode of the Plus Podcast.…

Midwest Direct is Committed to Continuous Innovation in Ballot Production Midwest Direct, a communications company located in Cleveland, OH, announced today that Clear Ballot Group has certified…