The global pandemic greatly changed the perspectives and daily lives of people across the world. Social distancing has become a necessity and people have had to adapt to the constant changes and…

Reprinted and adapted from National Association of Presort Mailers (NAPM)   The USPS today filed a request with the PRC for an EDDM Retail price incentive to take effect August 1, 2020 pending PRC…

At Midwest Direct we spend a lot of time talking about the marketing formula: List, Offer, Creative, and Channels. We can offer in house services with List, Offer, and Channels, but building the…

You know when you get a mail piece addressed to “Current Resident,” and you instantly move the piece - both mentally and literally - over to the junk pile?The simple secret to avoiding the junk pile…

On May 22nd, Jory Heckman with Federal News Network reported on many USPS updates taking place at this time, including temperature check, finances, leadership changes, and the expansion of…

"This nation will remain the land of the free only as long as it is home of the brave" - Elmer Davis. In observance of Memorial Day, we will be CLOSED on Monday, May 25th, 2020.…

Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials…

Last week The New York Times published an article by Emily Bazelon, covering the divisiveness of Mail-In Ballots caused by COVID19 in the article Will Americans Lose Their Right to Vote in the…

Finding new patients for your business is mission-critical. But doing what it takes to be successful at that takes a lot of time and money. If you could buy one list, add your existing patients into…

Reprinted from National Association of Presort Mailers (NAPM)   The Board of Governors of the United States Postal Service today announced its unanimous selection of Louis DeJoy to serve as the…