Mail

Postage: You Have More Control Than You Think

Postage can seem extremely complicated at times, but you have more control than you think. There are many factors that come into play when it comes to postage and where your mailpiece falls. There are…

The Plus Podcast, Data

35 & 36: The Power of a Partnership Data Review; Part 1 & 2

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…

Mail Delivery May be Affected by California Wildfires

September 11, 2020 — As wildfires and high winds continue to move through California, Washington, and Oregon, the USPS has temporarily closed several Post Offices in California, Washington, and…

Marketing

Direct Mail Color Theory For Nonprofit Organizations

Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…

Labor Day Observance 2020

Happy Labor Day!  In observance of Labor Day, we will be CLOSED on Monday, September 2nd, 2019. If you need to make special arrangements, please contact your representative. Have A Safe & Happy…

Digital Plus Post

Find Prospective Students in 5 Easy Steps

Retargeting with Direct MailImmediately begin to capture students who visit your site and target them with an informative postcard and online ads.  No email or home address required! (Yes, we can do…