Marketing
Leverage omnichannel communications for real results.
Your audience wants relevant information and to engage with you across many channels. Are you giving them the customer experience they want? Are you capturing and converting your best leads?
Our direct marketing platform enables you to create powerful communications and campaigns in print/mail that anchors, informs, and triggers other communications in email and online advertising.
Through a customized Midwest Direct dashboard, you’ll see your multi-channel tracking and results populating in near real-time. You’ll know who did what, when and where so you can deliver better customer experiences, higher conversion rates and, improved ROI.
- Segment your list for personalization and check your list for accurate mail and email addresses
- Map out your campaign touches, channels, and timelines for print/mail, email and/or online ads
- Build your campaign into our platform to create automated triggers and reports visible to you in your dashboard (or ported directly to CRM)
- Give you your private dashboard for results, tracking, data, and insights
Deliver digital messages to your target audience at strategic points and times
Who you respond to, when you respond, and how you respond to them has a direct impact on your bottom line. What if you could have someone help you coordinate the direct mail with an email and online ad? What if your reader could receive a postcard via USPS when they engaged with your online ad or visited your site?
Our custom insights and analytics dashboard allow you to:
- Improve KPIs with tailored, high-volume data reporting
- Transfer and receive data securely, in any format, on-demand or automated
- Request custom audits, reports, and actionable insights
- Get expert consulting and build customer profiles, personas, and journeys
We tie it all together for you.
Ask us how to map and integrate your most valuable customer journey touchpoints and you’ll know who got what and when — so you gain ROI and ROAS on every campaign.
Improve marketing with better insights and analysis.
An omnichannel approach to marketing requires marketers to coordinate multiple events in multiple channels for a myriad of reasons.
Marketers also want to track customer behavior and experiences with marketing events such as multi-channel promotions, events, reporting engagement at the store or franchise level, coordinating call center staffing requirements, or informing the sales team of peak times for follow up. We offer both the manpower to help understand your data and gain actionable insights.
To support your data acquisition, we provide several different levels of online portals and custom-created dashboards to help you gain the visibility you need to coordinate your marketing efforts. Our dashboards range from tracking your mail to reporting on engagement rates with integrated, event-triggered email releases and online advertising results.
Our analytics team can help you expand your data integration to include channels you manage internally. Full data integration gives you a truer overview and empowers your team with more accurate customer profiling and customer experience recommendations.
