QR Codes in Your Direct Mail to Increase Response Rates - Midwest Direct

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December 11, 2014

QR Codes in Your Direct Mail to Increase Response Rates

Midwest Direct is proud to announce the publication of a white paper designed to help you blend traditional direct marketing such as direct mail, with digital marketing techniques (including QR codes) to increase your response rates.

•	12 Sure-Fire Ways to Inspire Action with QR Codes in Your Direct Mail. (And Boost Your Customer Engagement and Response Rates!)

Did you know that 42% of direct mail recipients prefer to respond to an offer online? It’s true, and shows how direct mail and digital marketing could, and should, be used together. When direct mail is combined with digital marketing tactics like QR codes, personal landing pages and augmented reality, it can really inspire, persuade, and motivate your customers.

This white paper is written to help you bridge the gap between traditional direct mail and digital marketing and offers suggestions on how to increase your customer engagement and response rates.

If you download this complimentary white paper you’ll learn:
  • + Why mobile content is so important
  • + More ways to use QR codes besides launching a web site
  • + How QR codes can shorten your sales cycle
  • + The best instances in which to use QR codes
  • + How to use QR codes alongside variable data printing

To download the paper, click HERE, or scan this QR code with your mobile device:•	12 Sure-Fire Ways to Inspire Action with QR Codes in Your Direct Mail. (And Boost Your Customer Engagement and Response Rates!)

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