Email is 32 Years Old Today! - Midwest Direct

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September 12, 2014

Email is 32 Years Old Today!

email  Happy 32nd birthday!

Can you believe that? Email, one of the youngest direct marketing channels is 32 years old.

Have you adapted your direct marketing to the reality that it is a huge part of our lives?

Specifically, we’re talking about the growth of mobility and email usage on mobile devices. Consider this:

  • + 90% of smartphone owners access the same email account on both their mobile and desktop devices (ExactTarget, 2012)
  • + 51% of email is read on a mobile device (Litmus, 2014)
  • + 30% of consumers read their email exclusively on mobile devices (Yesmail 2013)

The deeper meaning behind these statistics is that when you create and deliver your messages to your customers, it is absolutely critical that they are mobile optimized so they are easily readable on mobile devices.

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