Faith Popcorn is an author and “futurist,” and she just consulted with the USPS, for which she was paid $566,000.
As part of her consultation, Faith Popcorn predicted that paper will be “virtually nonexistent” in 30 years, which has led the USPS to declare that packages “are the future.” Of course, they may be right because the USPS has seen a relatively steady 8% growth in parcels, and they think that package growth will offset the losses due to decreasing First Class revenue.
On the other hand, Popcorn has also predicted vast acceptance of androids that will walk your dog, “mechanized hugging booths” found on every city street corner, and “removable cochlear-implants, rentable by the hour, that instantly lend you fluency in French or an understanding of how to tune a car.”
So, who knows. What do you think?
tags: direct mail, direct marketing, faith popcorn, mailings, Packages, parcels, Post Office, technology, USPS