Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback –especially in the form of catalogs. We’ve seen a distinct uptick lately in how folks send mail as well as the volume of the mailings. Even with tight marketing budgets and the heavy scrutiny that comes with that, marketers increasingly choose to integrate direct mail into their marketing plans.
tags: direct mail, direct marketing, mail campaigns, mailings, marketing, Marketing plan, response rates