Winner Winner: Direct Mail is the Winner! - Midwest Direct


October 2, 2014

Winner Winner: Direct Mail is the Winner!


Direct mail is like a car that is built so well that it keeps on running long after its expected lifespan. Your friends with newer cars constantly poke fun of the “old girl,” but she just keeps chugging along. And long after their shiny new toys conk out, she’s still a-running. Shes the winner, and so is Direct Mail.

Some things just work.

Direct mail is like that. How long have we been hearing that “traditional” marketing like direct mail is dead? Well, it isn’t, and that is because it works.

Consider these statistics:

  • + Direct mail campaigns represent the largest single direct marketing spends at $41.2 billion (CMO Council, 2013)
  • + Conversion rates for direct mail range from 1.1% and 1.4%, which is much higher than 0.03% for email, 0.04% for display ads, and 0.2% for paid search (CMO Council, 2013)
  • + 79% of consumers act on direct mail immediately compared to only 45% who say they deal with email right away (CMO Council, 2013)

The lesson: while digital is getting all the attention, direct mail is getting the results! Direct mail is the winner!

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