Direct mail is like a car that is built so well that it keeps on running long after its expected lifespan. Your friends with newer cars constantly poke fun of the “old girl,” but she just keeps chugging along. And long after their shiny new toys conk out, she’s still a-running. Shes the winner, and so is Direct Mail.
Some things just work.
Direct mail is like that. How long have we been hearing that “traditional” marketing like direct mail is dead? Well, it isn’t, and that is because it works.
Consider these statistics:
The lesson: while digital is getting all the attention, direct mail is getting the results! Direct mail is the winner!tags: digital marketing, direct mail, direct marketing, direct marketing statistics, Email, mail piece, online marketing