C.TRAC | Direct Data Management | Mailing Solutions

C.TRAC Direct

Providing innovative mailing and data solutions, using a process perfected over 40 years.

Midwest Direct and C.TRAC Direct — a winning combination!

An effective mail campaign doesn’t start when the ink hits the paper – it starts with quality data. By combining the forces of C.TRAC Direct and Midwest Direct, clients have access to a full suite of services aimed at producing effective, trackable and targeted messaging all in one place. As an industry leader in data management services and direct marketing, C.TRAC Direct helps jumpstart the direct marketing chain by honing in on the frequently-neglected area of data. From hygiene and maintenance to building robust lists we want to ensure that your data is optimized in a way that will produce successful campaigns time and time again. From list acquisition through production and economic mailing, you can count on our team of professionals to get your best results throughout the direct marketing chain.

synthesize.

Simplify your data and streamline your processes – while better understanding your audience.

engage.

Target marketing delivers a suite of integrated tools for engaging your ideal customer.

understand.

We’ve always believed in providing insight – not just reports – to our clients. You get smarter every campaign; as together we analyze, update data, and plan ahead.

 

After identifying your ideal audience, we’ll help you create and deliver your messages in creative and engaging ways, such as variable data printing, or in simple, straightforward methods like postcards and brochures. We can design your mail piece with both compliance and ROI in mind. Then we’ll save you money on postage, and drop your mailing deep into the USPS mailstream for additional speed and savings.

A few of our specialties include:

  • Data Hygiene  We’ll validate, correct and apply address changes using NCOA software and a blend of in-house techniques perfected over the years. We don’t update your list, we polish it.
  • Direct Mail  Lists, mail piece design, mail, data and print all converge – with campaigns tracked by insightful post-mail analytics.
  • Client Portal  You have 24/7 access to the information you need. Log on anytime to search, save and rent the lists. Sign up for free and give it a try!

Services

Data

We take your data – in any form you have – and optimize it for maximum performance and insight. We’ll streamline multiple files into one relational database, and provide continuous data quality maintenance and web access to your data.

Beyond data management, we append complex information from diverse sources based on targeted criteria including property and household demographics data. We’ll identify and score your best customers with profile-generated attributes.

We also import hard copy forms to your customer files, and offer specialized clerical support and project fulfillment services

List Rental

We’re list specialists. No matter your need, we can provide you the perfect list through partnerships with major suppliers. We know the right questions to ask when identifying your ideal target market, at the most efficient cost for you.

We provide specialty, business, consumer and saturation lists, and offer a simple way to execute Every Door Direct Mail (EDDM) campaigns. Our website list portal gives you easy access to run counts, and choose and download lists any time.

Data Keying, Processing & Fulfillment

By putting off minor tasks, your business could be sacrificing major details. Our Support Services team is here to take care of those big “little things” piling up that could be slowing down your efficiency, including: manual keying in of data, processing and updating returned mail, product assembling and packaging, and so much more

Print

We have the capacity to run varying sizes of jobs, from small print runs to major mailing campaigns. Full color letters, variable data, postcards, booklets, binders – you name it our print capabilities are robust.

 

Did you know…

We are proud to offer our fulfillment services to Wigs for Kids, a nonprofit that has been helping children with hair loss for more than 30 years. C.TRAC Direct’s Support Services team inspects and sorts more than 60,000 hair donations a year! Learn more.

wigs-for-kids_logo_200x98_color

 

About C.TRAC Direct

C.TRAC Direct is one of the region’s most trusted mailing and data experts. Our reputation is built on data, and for over 40 years we’ve been proud to offer mailing and data solutions to the region’s leading companies.

Our veteran staff are sought out to provide insight and answers to the complex questions surrounding the USPS mail stream and data management.

Software innovations mean better answers, simpler data, and seamless integrated marketing solutions. So you engage the ideal customer every time.

Our secret to success is hard to replicate: It’s a combination of decades of experience, deep industry expertise, and custom data and software systems.

The end result: The ideal, most cost-effective and data-driven solution for you – based on your unique marketplace needs.

 

ctrac direct mail and data

“Our reputation was built on providing clients with the best data services in this region. Our customers rely on us for superior customer service and insightful, actionable answers.”

- Gary Seitz, C.TRAC Direct Vice President

The mark “C.TRAC” is used by license. C.TRAC Direct and C.TRAC Data Services are not affiliated with C.TRAC, Inc., Pierry, Inc., or Pierry Software, Inc.

CTRAC Direct Partners with Midwest

CTRAC Direct is now a member of the Midwest Direct family.  Read more here. 

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