What is Informed Delivery®? Informed Delivery® was introduced by the USPS® in 2014 as an email channel paired with a household’s daily mailings. Since the launch, over 32 million people have opted-in…

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences;…

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it…