Marketing

Our Favorite Marketing Tools for Working From Home

The marketing department at Midwest Direct is familiar with the concept of working from home since between the three of us, we work from home at least some part of the week. In fact, most of our blogs…

Mail

Are You Getting the Most Out of Your Print?

At Midwest Direct, we have the team to get your mail projects out the door and to your clients quickly and with as few touchpoints as possible. If your mailings have gotten too complicated or…

Marketing

Geofencing vs. Geoframing: Who Wins?

If you think you already know IP Targeting, learn how Targeted Display Ads are different from most of what is on the market today. Here’s how: We use geoframing — not geofencing. This goes beyond semantics.…

Mail

Boost Color Customer Communications

To support client demands for digital color, Midwest Direct has installed Canon's revolutionary ColorStream® 3900 digital color printing system. The printer combines advanced inkjet technology and…

Marketing

What’s the Difference Between VR, NFC and AR?

Consumers are constantly being asked to download apps, “like” social media pages, share links and scan codes. In a world where engagement is king, marketers must decide whether tools like augmented…

Marketing

Our Favorite Marketing Tools of 2017

From productive apps to mail-inspired playlists, we’ve reviewed our most beloved marketing tools of the year: Organizational Trello: Interactive boards and cards allow users to organize tasks, track…