YouTube ads provide excellent access to local marketing efforts. Marketers are anxious to get into this marketing channel, but the "How to" part can be daunting. Here's a quick dive into the world of YouTube advertising and how you can easily integrate pre-roll ads into your 2022 marketing plan.…

Online ads are a popular tool for marketers that are commonly used for a multitude of purposes. In previous blog posts, we have covered the different types of online ads and what the best option is…

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

The marketing department at Midwest Direct is familiar with the concept of working from home since between the three of us, we work from home at least some part of the week. In fact, most of our blogs…

Ad Fraud remains an invasive cash drain for most online advertisers. HOWEVER, we have a few tactics that can help you get much more for your ad spend.…

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate!Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a…

From productive apps to mail-inspired playlists, we’ve reviewed our most beloved marketing tools of the year: Organizational Trello: Interactive boards and cards allow users to organize tasks, track…

This October, what is scarier than ghosts, goblins, or (dare we say it?) breaking your iPhone? How about zero clickthroughs on your content? (EEEEK!) Your content is the foundation…

Do you remember when QR codes were the big thing in advertising? It seemed almost impossible to get anything, even a bag from McDonald’s, without that futuristic-looking barcode on it somewhere. It…

Leave it to the internet to devise a way for us to hate what would normally be a favorite dessert of many: not warm, chewy in the center or made from a secret family recipe that goes way back, we’re…