Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials…

Who should participate? Mailers who want to qualify for a 2% discount in postage and will release mail between Sept 1 and November 30, 2019  If you’re mailing between September 1 and November 30th,…

Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional…

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it…

The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has…

Editor’s Note: This week, I received an email from one of my wearable device companies. Screenshot below. The name of the organization has been erased. Sadly, I’ve never lived in the EU. Heck, I…

If businesses had the time and ability to meet each of their many customers, they certainly would. It would provide invaluable information into exactly who they are, what motivates them to make…

The shopping malls of yesteryear are dwindling, bookstores are closing their doors, and well-known department stores are struggling to stay afloat. The reason why is obvious: more and more people are…