It’s a given that your lettershop provider should save you time, trouble, and have a positive impact on your costs. At Midwest Direct, we have the facility and team to get your mail projects out the…

Most marketers are familiar with the term Customer Lifetime Value (CLV) and are used to managing their budget based on CLV (also known as CLTV or LTV)?  Are you able to track all the sources and engagements for real CLV results? …

Editor’s Note: This week, I received an email from one of my wearable device companies. Screenshot below. The name of the organization has been erased. Sadly, I’ve never lived in the EU. Heck, I…

Top 5 quick and easy methods for nonprofits to save on postage and increase engagements in 2022!…

It’s a problem every business faces, yet most employees hide it in dark storage rooms, dusty shelves, or even in the trash: we’re talking about returned mail. Aside from not reaching your prospects…

If businesses had the time and ability to meet each of their many customers, they certainly would. It would provide invaluable information into exactly who they are, what motivates them to make…

In case you haven’t heard already, goldfish are beating us. Studies have shown that the average attention span has dropped from 12 seconds in 2000 to 8.25 seconds in 2015. Goldfish have a 9 second…

At C.TRAC Direct, we deal with hundreds of customers and their databases each year. We find that many of our accounts are a little scared of their own data – and we understand why. When we work with…

Omnichannel Marketing and Retail Shopping Habits Boosting Retail Sales How many times have you thought about visiting a store ten minutes away, only to resort to just ordering what you wanted online?…

If you were to grab your keys right now, what would you see? House and car keys most likely, but perhaps a few loyalty cards as well. Whether it’s GNC, Walgreens, or even one for your local gym,…