Better Data Tactics for Better Catalog Sales Our catalog programs start with data and end with data. To get better results, you need to understand best practices with data management from the planning stages through production, mailing, tracking results, accurate source attribution, and sales/marketing analysis. Here you'll find deep dives into all you need to build, launch and accurately report on your next catalog campaign.…

Contributing Editor, Charlie Brock Create a Catalog Campaign Integrating Multiple Channels and Get Results Retailers have been using catalogs to secure sales since the early 1800s. Today there is a…