I’ll cut to the chase. Nonprofits need to strategically plan and allocate their marketing budgets to get the biggest bang for their buck. Most of us know that those channels include email, direct mail, and.....well, the rest of the channels vary. Some do great with media coverage and others do better in social media. Given that email and mail are usually the two most important channels, what can you do to ensure you’re squeezing every last bit of marketing from those channels? …

The world has seen many changes over the past year with the COVID-19 pandemic, a new president, and much more. These changes have been difficult for many businesses especially those in the…

How to Use Multiple Channels in Your Next Member Recruitment Campaign  Without “Breaking the Bank” (or You!) It’s been a tough year for credit unions! Faced with rapid updates and the need to get…

In 2020 Credit Unions face a lot of challenges, from reduced access to your facility to tightened budgets — and the proverbial favorite — finding ways to market to younger generations. These…

While we don’t know the full effects that “working from home” will have on B2b marketing, we know that there is an immediate effect now. Your audience has moved locations from the office to their home…

Ad Fraud remains an invasive cash drain for most online advertisers. HOWEVER, we have a few tactics that can help you get much more for your ad spend.…

The Challenge Midwest Direct, a provider of direct marketing services, recently expanded its product offering to include digital marketing techniques that when blended with personalized print…

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences;…

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate!Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a…

If you think you already know IP Targeting, learn how Targeted Display Ads are different from most of what is on the market today. Here’s how: We use geoframing — not geofencing. This goes beyond semantics.…