Midwest Direct is a marketing company that supports organizations that mail, and direct market through mailings, or online using Informed Delivery email, display ads, and social media.  We are nearly…

Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…

Gather data from all your sources, from your website to your social media channels and organize that for future segmentation and personalization to give your customers the best experience possible. Customers like when it looks like they fit right in with a certain brand or community, so the more you groove your channel content to your customers needs, you will win their loyalty.…

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we…

In 1982, Midwest Direct was founded as a provider of mail presorting operations. Since then we have developed into a marketing and communications company focused on helping marketers deliver engaging…

As we jump into 2021, many businesses will have to choose how to spend their marketing dollars very carefully. Over the last 20 years, I’ve seen more than my fair share of small to mid-sized marketers…

Learn 4 strategies to boost your fundraising efforts including omnichannel tactics, cloning your best donors with marketing attribution, and our favorite nonprofit case studies.…

Midwest Direct is a Marketing Company focused on mail and direct marketing using the smartest, easiest, and most effective methods to deliver your message. We deliver over 2 million messages every day.…

The joy and mirth of holidays are just around the corner.  Here in the marketing department at Midwest, we’re big fans of the “mirth” part. Throughout the year, we work hard to bring you relevant and…

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…