It’s tough to get business closed in any channel these days. Did you know most conversions happen between the 8th and 12th marketing touch? By definition, if you’re serious about conversions, you need…

Today we are sitting down with Rich Gebbie, CEO of Midwest Direct for a bonus episode of The Plus Podcast. Rich has spent a lot of time working directly with many counties in Ohio and the Board of…

Your Election Ballots are critical to the success of your next election. You need a vendor you can trust to help you create, produce and deliver high quality, accurate ballots.…

The marketing department at Midwest Direct is familiar with the concept of working from home since between the three of us, we work from home at least some part of the week. In fact, most of our blogs…

Today on The Plus Podcast, we are covering something a little different from our typical topics of mail, data, and marketing. With the world being in such a strange state right now we wanted to take…

While we don’t know the full effects that “working from home” will have on B2b marketing, we know that there is an immediate effect now. Your audience has moved locations from the office to their home…

Repetition is the key. 80% of sales are made between the 8th and 12th contact and in this case, a vote is a sale.  Omnichannel Marketing is the key.  We designed digital+post to help marketers…

We’ve been adding Informed Delivery® emails to client mail at Midwest Direct since the beginning of the program. The excellent open rates and click-through rates have made us raving fans. Over the…

Finding new customers for your business is mission-critical. But doing what it takes to be successful at that takes a lot of time and money. If you could buy one list, add your existing clients into…

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…