When we started The Plus Podcast in mid-2019 it was supposed to be a short-term marketing campaign to help us launch our new website. We did not foresee the success it would receive, with nearly 2000…

How to Use Multiple Channels in Your Next Member Recruitment Campaign  Without “Breaking the Bank” (or You!) It’s been a tough year for credit unions! Faced with rapid updates and the need to get…

Listen to this episode of the Plus Podcast with Gary Seitz and Jean DePalma to learn how our team can help you interpret your data and advise you with actionable insights for your next marketing effort.…

It’s been a TOUGH year for restaurants. Even if you managed to keep the cash flowing with take out and a patio, the weather is changing and your regulars are unsure about what’s next. You need to keep…

Contributing Editor, Charlie Brock Create a Catalog Campaign Integrating Multiple Channels and Get Results Retailers have been using catalogs to secure sales since the early 1800s. Today there is a…

In February of 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and a contingency of live stream viewers. The goal was to introduce proven marketing strategies used…

Postage can seem extremely complicated at times, but you have more control than you think. There are many factors that come into play when it comes to postage and where your mailpiece falls. There are…

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…

Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…

Retargeting with Direct MailImmediately begin to capture students who visit your site and target them with an informative postcard and online ads.  No email or home address required! (Yes, we can do…