A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions:…

Finding new customers for your real estate business is mission-critical, and can be made easy with digital+post. Many real estate campaigns benefit from using a variety of touchpoints -- in fact, 80%…

As we jump into 2021, many businesses will have to choose how to spend their marketing dollars very carefully. Over the last 20 years, I’ve seen more than my fair share of small to mid-sized marketers…

Create a Prospective Donor Campaign Integrating Mail with Digital Channels and Get Results We’ve come full circle. For decades, the best channel to recruit prospective donors was through the mail.…

Learn 4 strategies to boost your fundraising efforts including omnichannel tactics, cloning your best donors with marketing attribution, and our favorite nonprofit case studies.…

Wouldn’t it be great if you could just clone your best donors? With the right data strategies and tactics in place, you can.…

When it comes to reaching out to past donors and finding new donors a safe go to for nonprofits is always direct mail, especially when you can get nonprofit postage rates. However, many campaigns…

Midwest Direct is a Marketing Company focused on mail and direct marketing using the smartest, easiest, and most effective methods to deliver your message. We deliver over 2 million messages every day.…

Around the holidays, marketers have to strategize on how to stand out and use festive marketing tactics to influence consumers. Let’s take Starbucks as an example. Everyone is familiar with Starbucks'…

The joy and mirth of holidays are just around the corner.  Here in the marketing department at Midwest, we’re big fans of the “mirth” part. Throughout the year, we work hard to bring you relevant and…