Dana Fowler, Author at Midwest Direct

blog

April 19, 2019

YES!   Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback –especially in the form of catalogs. We’ve seen a distinct uptick lately in how folks send mail as well as the volume of the mailings. Even with tight marketing budgets and the heavy Read More

March 29, 2019

When you include our team in your print process we can help you save time and money while improving response rates. Our print team can help you to design a printed mail piece that will capture your audience’s attention and improve your print and postal spend with some of the most effective techniques used in Read More

March 14, 2019

  Over the years Midwest has found many good resources that have helped us with various print projects. We have shared some of our favorite blog posts on our LinkedIn and Twitter feeds, and we have finally put together a list of our favorite blogs. Here are the top ten blogs we follow about print: Read More

February 25, 2019

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences; such as they don’t require a search to appear, and no cookies are used for tracking. So there’s no way Read More

February 15, 2019

With response rates averaging over 3%, Direct Mail is one of the most powerful tools marketers use today. When integrated into an omni-channel marketing campaign, direct mail receives response rates ranging from 10-30% greater than digital, according the the American Marketing Association. However, marketers may neglect this responsive channel due to the cost of postage. Read More

January 23, 2019

It’s a given that your lettershop provider should save you time, trouble, and have a positive impact on your costs. At Midwest Direct, we have the facility and team to get your mail projects out the door and to your clients quickly and with as few touches as possible. When to Choose a Mail Services Provider Read More

January 9, 2019

Direct marketing can be tricky if you have never done it before, so we put together a quick guide to help you figure it out. If you are still feeling lost afterward give us a call and we can help you figure it out. 1. Get a Great List One of the most annoying things Read More

October 15, 2018

Mail can be expensive, especially if you’re sending a lot of it. One way to avoid being spooked by postage prices is to use First Class presort services, commonly known as commingling. Presorting your mail can offer you significant savings on postage. The USPS defines presort as “The process by which a mailer prepares mail Read More

August 30, 2018

Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of content allowable as Marketing Mail. They are seeking input from mailers like you. The USPS® has published a Federal Register notice proposing to Read More