Dana Fowler, Author at Midwest Direct

blog

February 15, 2019

With response rates averaging over 3%, Direct Mail is one of the most powerful tools marketers use today. When integrated into an omni-channel marketing campaign, direct mail receives response rates ranging from 10-30% greater than digital, according the the American Marketing Association. However, marketers may neglect this responsive channel due to the cost of postage. Read More

January 23, 2019

It’s a given that your lettershop provider should save you time, trouble, and have a positive impact on your costs. At Midwest Direct, we have the facility and team to get your mail projects out the door and to your clients quickly and with as few touches as possible. When to Choose a Mail Services Provider Read More

January 9, 2019

Direct marketing can be tricky if you have never done it before, so we put together a quick guide to help you figure it out. If you are still feeling lost afterward give us a call and we can help you figure it out. 1. Get a Great List One of the most annoying things Read More

October 15, 2018

Mail can be expensive, especially if you’re sending a lot of it. One way to avoid being spooked by postage prices is to use First Class presort services, commonly known as commingling. Presorting your mail can offer you significant savings on postage. The USPS defines presort as “The process by which a mailer prepares mail Read More

August 30, 2018

Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of content allowable as Marketing Mail. They are seeking input from mailers like you. The USPS® has published a Federal Register notice proposing to Read More