El Toro AdTech with Midwest Direct
Advanced AdTech Solutions for Smarter Campaigns
At Midwest Direct, we don’t follow the herd. As a proud provider of El Toro technologies, we empower our clients with access to cutting-edge Ad Tech solutions that deliver measurable results. From enhancing direct mail campaigns to leveraging addressable TV streaming, we help you reach your audience across every channel with precision and impact.
Our proprietary Digital Trinity Methodology combines device IP addresses, mobile advertising IDs (MAIDs), and physical addresses, ensuring your advertising is accurate, efficient, and impactful—all while prioritizing data privacy.
Why Our AdTech Stands Out
Extreme Precision, Zero Waste
Our patented algorithms bypass cookie-based fraud, delivering ads directly to verified devices in target households within 24 hours. At a 95% confidence level, we match IP addresses to physical addresses using geolocation and visitation data, enabling 1:1 marketing with hyper-personalized messaging.
Unmatched Measurement
Track success with MatchBack Analysis, which links ad exposure to conversions without using tracking codes, cookies, or pixels. See your true Return on Advertising Spend (ROAS) and gain the insights needed to refine future campaigns.
Privacy-First Approach
We strictly adhere to the Digital Advertising Alliance (DAA) principles and all federal and state data privacy laws, including CCPA, ensuring confidentiality and compliance.
Smarter Insights, Better Results
Our advanced analytics and patented targeting technology ensure your campaigns deliver results that matter—helping you achieve more with every advertising dollar.
IP Targeting
Accurately match physical addresses to IP addresses with our patented algorithm. Deliver ads to real people, not bots, while eliminating wasted ad spend.
Venue Replay
Engage potential customers based on their real-world behaviors. Using Geoframing™ technology, we identify and target visitors to specific locations like competitor businesses or key points of interest.
Web to Home
Turn anonymous website visitors into customers by connecting their online activity to their physical addresses. This digital-to-direct mail strategy drives deeper engagement and conversions.
Digital Canvassing
Transform traditional canvassing into a digital-first approach. Expand your geographic reach without door-knocking by targeting audiences in your active business areas.
Digital New Movers
Capitalize on high-purchase-intent moments by targeting individuals during the moving lifecycle—from those listing homes to recent movers. Reach them with ads during a critical decision-making window.
Advanced Analytics
Leverage the power of data science to uncover trends, identify high-value prospects, and refine your strategy. We combine data from CRM systems, foot traffic, web behavior, and more to reveal actionable insights.
