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There’s a new email channel available through the USPS that empowers you to land your mailed communications directly in your recipients inbox on the same day.

Leverage the reach and consumer trust with the USPS by adding your marketing message to Informed Delivery. 

A few fun facts about Informed Delivery

  • These are email addresses your recipients' trust to the USPS
  • The open rate is over 60% daily
  • Your emails will appear on the day that individual’s mail arrives rather than one big email blast to multiple consumers
  • It’s a REALLY affordable channel (seriously, you won’t believe how easy it is to add this in)
  • The USPS runs promotions with Informed Delivery with offers as high as 2% off the postage due for qualifying campaigns -- be sure to ask us if there’s a special running during your mailing!

 

Learn how to add this valuable new email channel to your next mailing. Download our Informed Delivery How-To Guide and learn how to integrate your mail and email communications further.

Informed Delivery How To Guide

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Learn More About digital+post

We designed digital+post to help marketers integrate and serve messages in mail, social media and with online display ads. This effectively doubles your marketing power as you improve customer experience while gaining much more relevant data to inform you on your buyer’s behaviors and insights into your customer journeys.

Podcast: Everything You Need To Know About Informed Delivery Directly from the USPS

In this episode, Bob Dixon, Director of Product Technology Innovation from the USPS Informed Delivery® Development Team, will go over what the Informed Delivery® email experience is like for a consumer, the most recent stats from the USPS, and some amazing case studies.

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