We have had a busy few months powering through our tradeshow season. We were lucky to exhibit at multiple shows this year and had a blast at all of them. In case you missed us at any of these shows, we thought we would put together a quick recap of where we went and what we did.
We kicked off the season with a bang at the National Postal Forum. While attending, Jakki Krage Strako, Chief Customer Marketing Officer and Executive Vice President at the United States Postal ServiceⓇ mentioned Midwest Direct for our exceptional work with the Simplay3Ⓡ Holiday campaign. During the opening session, she mentioned us as a featured mailer for integrating the Simplay3Ⓡ catalog, USPS Informed DeliveryⓇ, triggered Midwest Direct email and online digital ads — all connected to a landing page and a full reporting dashboard. (Call us at 800.686.6666 or email firstname.lastname@example.org to ask for the full case study.)
Later that day, Manager of Data Services, Gina Greco, spoke on Unlocking Hidden Gems in Your Data. The next day Gary Seitz, Vice President of Data Services, spoke on Putting the Data into Data-Driven Direct Marketing. Our very own Rich Gebbie took the spotlight when he spoke on the main stage with USPSⓇ Vice President Robert Cintron talking about the value of data. See the video of his speech here. We had a great time at the National Postal Forum this year and want to give a special thank you to the USPSⓇ for the double feature!
After NPF came to a close, we had a little break before heading to AgVantage National Conference as a sponsor of the event. Our Sales Manager, Mandy Clayton, and Strategic Account Manager, Jeremy Heroux had the honor of talking with the attendees while there and even had the pleasure of sitting in on some of the sessions centered on positivity and positive attitudes. We have a long-standing relationship with AgVantage and were honored to be a part of the event. We left the AgVantage National Convention feeling very positive and excited about the relationships we are growing with show attendees.
Next, we headed to National Harbor, Maryland for the Bridge Conference. Mandy Clayton and Senior Sales Representative, Scott Campbell, were in attendance and spoke with nonprofits about what Midwest has to offer. We’re really glad they had the chance to attend and connect with our clients and others this year.
Our last stop on the tradeshow tour was the 2019 Proforma Convention and Family Reunion in Orlando, Florida attended by Mandy Clayton and Scott Campbell. We had a great time at the pool — but an even better time at the convention — speaking with Proforma Owners. This year the theme was Inspire U so we left feeling very inspired by the speeches given and the Owners, Suppliers and Sales Reps in attendance. We’ll see everyone next year in Nashville!
Our tradeshow season is over, but your journey with us has just begun to grow. Count on Midwest Direct to help you build your business through marketing, print, mail, and data. Being dedicated to each part of a multi-channel message means more impact, more expertise, more options, and fewer headaches, so you can focus on your business.
We understand that each business is unique, and with that comes unique needs. We can help you build the right solutions. Contact us today to get started with everything Midwest has to offer!
Written by Dana Fowler, Internal Marketing Coordinatortags: direct marketing, informed delivery, national postal forum, Tradeshow, Tradeshow Season, USPS