October 2016 - Midwest Direct


October 17, 2016

When I was little, I remember going through the catalogs sent to our home and earmarking pages that had items I wanted to put on my Christmas list. From a Barbie Jeep to a Sno-Cone machine, believe me when I say that I bookmarked anything that looked cool, even if I knew the odds weren’t Read More

October 12, 2016

Leave it to the internet to devise a way for us to hate what would normally be a favorite dessert of many: not warm, chewy in the center or made from a secret family recipe that goes way back, we’re talking about cookies of the browser variety – otherwise known as HTTP cookies. These powerful Read More

October 3, 2016

As data experts, we frequently field questions about issues companies are having related to their data quality. The three most common we get are: 1. Why am I not getting a better response rate from my direct mail campaign? 2. Why am I getting so much returned mail from this year’s campaign? 3. How can Read More