February 2016 - Midwest Direct

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February 15, 2016

This checklist should help you pick a mailing service provider (MSP) right for your needs. And there are a few tips on working smoothly with your mailing services partner as well. What does a mailing service provider do, exactly? MSPs save you time and money, by creating or picking up your mail; sorting it to Read More

February 9, 2016

  Absent action from Congress, the USPS announced it is set to lower postage prices this Spring. Postage rates will drop around April 10th, though a firm date isn’t set. Quick History: The USPS argued the financial crisis, beginning in ’07, was reason to raise postage rates above the CPI. The Postal Regulatory Commission agreed Read More

February 8, 2016

  I was speaking recently with Ken Waddell at Mailing Systems Technology about the effectiveness of direct mail. Ken is on the front lines of the direct marketing industry, in that he both helps facilitate coverage of stories and important topics; and, he helps direct and execute email and mail campaigns as part of his Read More

February 7, 2016

  Tips for Production-driven companies on achieving overall organizational efficiency We all work hard to make production an exact science. We pour over reports and data, invest in technology, and train our people to constantly work smarter – in the name of increasing production, growth opportunities and revenue. So it’s logical for production-driven companies to Read More

February 5, 2016

8 ways to save money on postage costs Anyone making decisions about an organization’s mailings and postal budget will benefit from understanding the postage savings methods we’re presenting here. From envelope selection and mail piece folds, to production and presorting, to understanding commingle, co-pal and the costs of freight, this article has you covered. Let’s Read More