January 2016 - Midwest Direct


January 27, 2016

  If you have 60 seconds or so, here’s a broad strokes introduction to managing a direct mail campaign.  Scrub it. Build a list from your subscriber base, or rent a list from a broker.  List hygiene is important, so scrub it! Personalize it. “Current Resident” doesn’t build a connection with the recipient! Design it. Read More

January 21, 2016

The Problem: Costly Duplicate Barcodes Data departments are generating duplicate barcodes for some of the mail their Lettershops are giving to comminglers. This is a serious problem that’s burning mailers of record like Midwest, left on the hook for potentially steep postal assessments and fines. Let’s start by getting a handle on the definition of Read More

January 19, 2016

Bad news!  By itself, your mail probably doesn’t qualify for the best postal discounts.      What can you do, to save on postage?     First, go ahead and produce your mail. (Lettershop Manager Sam Mazzola and VP of Sales Sean Gebbie run a letter inserter, while Customer Service Rep Al Brewer looks on) Read More

January 14, 2016

The purpose of this blog post is to help our partners who are new to the process of commingling mail. If you take a moment and skim through these posts, you’ll hopefully have a better understanding of the mail commingling process. 1. https://mw-direct.com/best-way-save-money-on-postage/  This first link is a simple and basic overview of commingling – Read More