December 2015 - Midwest Direct

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December 28, 2015

How can you save money on postage?   Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages. The basic rule of thumb is the larger the piece, the more it will cost to mail. Or, you could send out your Read More

December 23, 2015

You can’t walk past a group of marketers without hearing the phrase “content marketing” seven times.  That’s a slight exaggeration, but content marketing continues to be a buzzword we’ll hear this coming year – and for good reason.  Content marketing is cost-effective, positions you as an expert, and helps convert cold leads to hot. In Read More

December 22, 2015

We hope these practical steps help you get the most from the mail commingling process. If you’d like to backtrack a moment and learn what commingle mail is, check out our how to series before reading here. 1. communicate up front Find out what your commingler needs to get your job ready for processing. A Read More

December 17, 2015

When we think Content Marketing, we often think entirely in terms of digital. And when it comes to SEO, of course our minds go to keywords, links, content and all that good stuff. But how many of us think, “Hmm, how can a direct mail piece help my content marketing and SEO efforts? This writer Read More

December 9, 2015

Sending Certified Mail isn’t all that big a deal – if you send a piece here or there. But for institutions and organizations such as court systems and law firms, insurance agencies, and countless small and mid-sized businesses, Certified Mail can be a huge drain on time, resources and postal expenses. Midwest Direct offers a Read More

December 8, 2015

What you don’t know about commingling mail can cost you time and money! The mail industry is complex, and navigating the USPS can seem intimidating – to the point of stopping a lot of marketers, mailers and other organizations from realizing significant postal savings. Demystifying commingled mail may help you decide if it’s a good Read More

December 3, 2015

Like so many mailing industry insider terms, business mail and bulk mail are used frequently … and frequently used together. And sometimes these terms are used interchangeably, though that’s not technically accurate. Here’s a quick primer to get you started on the path to understanding (and preparing) bulk business class mailings. What is business mail? Read More

December 2, 2015

There’s a mailing term buzzing around the mail and print industry and we wanted to take a moment and explain it to our customers. Data-enriched commingled mail, and similar terms relating to data and mail commingling, are being touted as a new, critical commingling component.  This is half correct. Many mail comminglers have been using Read More