December 2015 - Midwest Direct

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December 28, 2015

How can you save money on postage?   Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages. The basic rule of thumb is the larger the piece, the more it will cost to mail. Or, you could send out your Read More

December 23, 2015

  When looking ahead at 2016, we see two interesting, related trends standing out: The rise of both direct mail and mobile – and the power they create together. For years, direct mail was the go-to tactic in a direct marketing campaign; but, technology brought about cheaper digital channels: search, paid, email and the like. Read More

You can’t walk past a group of marketers without hearing the phrase “content marketing” seven times.  That’s a slight exaggeration, but content marketing continues to be a buzzword we’ll hear this coming year – and for good reason.  Content marketing is cost-effective, positions you as an expert, and helps convert cold leads to hot. In Read More

December 22, 2015

We hope these practical steps help you get the most from the mail commingling process. If you’d like to backtrack a moment and learn what commingle mail is, check out our how to series before reading here. 1. communicate up front Find out what your commingler needs to get your job ready for processing. A Read More

December 17, 2015

When we think Content Marketing, we often think entirely in terms of digital. And when it comes to SEO, of course our minds go to keywords, links, content and all that good stuff. But how many of us think, “Hmm, how can a direct mail piece help my content marketing and SEO efforts? This writer Read More

December 15, 2015

… Even though many of them have never seen it, and may not even realize it exists. A DMU is the technical name for an onsite USPS office, and having one right in the middle of our mail processing operation is an absolute win-win for all parties involved: Midwest, our customers, and the USPS and Read More

December 14, 2015

Our Pittsburgh facility is increasingly becoming central to our mail processing strategy, as our Pitt operations manager Sean, and his tech team, get a new toy to play with in the process. We’ve again grown our Pittsburgh commingled mail processing capacity: Two new Apex sorters are online – one residing at our Pittsburgh facility – Read More

December 9, 2015

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail sorting equipment. But when it comes to creating client direct marketing campaigns, we get to flex our creative muscles a bit. Here are a Read More

Sending Certified Mail isn’t all that big a deal – if you send a piece here or there. But for institutions and organizations such as court systems and law firms, insurance agencies, and countless small and mid-sized businesses, Certified Mail can be a huge drain on time, resources and postal expenses. Midwest Direct offers a Read More

December 8, 2015

What you don’t know about commingling mail can cost you time and money! The mail industry is complex, and navigating the USPS can seem intimidating – to the point of stopping a lot of marketers, mailers and other organizations from realizing significant postal savings. Demystifying commingled mail may help you decide if it’s a good Read More