December 2015 - Midwest Direct


December 28, 2015

How can you save money on postage?   Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages. The basic rule of thumb is the larger the piece, the more it will cost to mail. Or, you could send out your Read More

December 23, 2015

  When looking ahead at 2016, we see two interesting, related trends standing out: The rise of both direct mail and mobile – and the power they create together. For years, direct mail was the go-to tactic in a direct marketing campaign; but, technology brought about cheaper digital channels: search, paid, email and the like. Read More

You can’t walk past a group of marketers without hearing the phrase “content marketing” seven times.  That’s a slight exaggeration, but content marketing continues to be a buzzword we’ll hear this coming year – and for good reason.  Content marketing is cost-effective, positions you as an expert, and helps convert cold leads to hot. In Read More

The USPS has a fun program called Santa Mail, sending your child a return letter postmarked from the North Pole. The Postal Service™ hopes to help interest kids in the art of letter writing, penmanship and understanding postage – some pretty interesting and admirable goals. How it works, according to the USPS’s website: Your child Read More

December 22, 2015

We hope these practical steps help you get the most from the mail commingling process. If you’d like to backtrack a moment and learn what commingle mail is, check out our how to series before reading here. 1. communicate up front Find out what your commingler needs to get your job ready for processing. A Read More

Our mailing partners on the West Coast are anticipating service delays in the affected areas, though Midwest currently anticipates no service interruption due to this storm. The National Weather Service is Reporting: Winter Storm Ferus will bring potentially damaging winds, heavy snow and rain to the West for the start of Christmas week. Some snow from Read More

December 17, 2015

When we think Content Marketing, we often think entirely in terms of digital. And when it comes to SEO, of course our minds go to keywords, links, content and all that good stuff. But how many of us think, “Hmm, how can a direct mail piece help my content marketing and SEO efforts? This writer Read More

December 15, 2015

… Even though many of them have never seen it, and may not even realize it exists. A DMU is the technical name for an onsite USPS office, and having one right in the middle of our mail processing operation is an absolute win-win for all parties involved: Midwest, our customers, and the USPS and Read More

December 14, 2015

Our Pittsburgh facility is increasingly becoming central to our mail processing strategy, as our Pitt operations manager Sean, and his tech team, get a new toy to play with in the process. We’ve again grown our Pittsburgh commingled mail processing capacity: Two new Apex sorters are online – one residing at our Pittsburgh facility – Read More

December 11, 2015

Customers often enjoy coming into one of our facilities and watching our Apex sorters at work. We recently expanded our capacity for commingled mail with two more of these incredible mail sorting marvels. Midwest has chosen to continue growth with the Apex Criterion line of mail sorters for their data capacity, robust software, incredible mail Read More