October 2015 - Midwest Direct

blog

October 28, 2015

  pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next direct marketing campaign. pURLS 101 “Okay, I’m interested – tell me more!”   Evoking such a response is a primary goal Read More

October 22, 2015

What is an Intelligent Mail Barcode? In early 2014, the IMb™ replaced earlier USPS barcodes including the POSTNET™, ACS™ and PLANET™ barcodes.  The USPS’s vision behind the IMb is focused on offering mailers maximum visibility, and access to real-time data, for their mail pieces in the mail stream. Why do I care? The IMb is Read More