October 2015 - Midwest Direct


October 28, 2015

  pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next direct marketing campaign. pURLS 101 “Okay, I’m interested – tell me more!”   Evoking such a response is a primary goal Read More

October 22, 2015

What is an Intelligent Mail Barcode? In early 2014, the IMb™ replaced earlier USPS barcodes including the POSTNET™, ACS™ and PLANET™ barcodes.  The USPS’s vision behind the IMb is focused on offering mailers maximum visibility, and access to real-time data, for their mail pieces in the mail stream. Why do I care? The IMb is Read More

October 15, 2015

  Direct mail is making a comeback, and studies show it’s an effective form of marketing that packs a hard punch. Amid all the digital clutter and over-stuffed inboxes, direct marketing is reaching out and connecting with customers in a renewed way. What the Data Says: People Read Direct Mail A study by HubSpot puts Read More

October 14, 2015

In case you haven’t heard, print mail pieces are cool again thanks to great designs, and to smart technologies enhancing delivery and customer experience. And of course, digital marketing is increasing in impact and importance.  It’s when you combine classic mail pieces with smart digital marketing – and boom – an instant, powerful “new” marketing Read More

October 9, 2015

How do we save money? It’s a simple, common question asked every day; but, the answers are increasingly elusive for operations managers and company controllers. Labor isn’t getting cheaper.  Supplies such as paper products … not getting any cheaper. Production processes might be getting smarter and more streamlined, but most of us can’t ultimately save Read More