December 2014 - Midwest Direct

blog

December 11, 2014

Midwest Direct is proud to announce the publication of a white paper designed to help you blend traditional direct marketing such as direct mail, with digital marketing techniques (including QR codes) to increase your response rates. Did you know that 42% of direct mail recipients prefer to respond to an offer online? It’s true, and Read More

December 3, 2014

The Post Office has offered discounts for mailers that use emerging technologies as part of their mail campaigns, and this holiday season, the USPS is drinking its own champagne. As part of their “This Is Our Season” marketing campaign, the Post Office is launching their own augmented reality app. When smartphone users aim their phone Read More