October 2014 - Midwest Direct

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October 27, 2014

Halloween is big business because so many people participate in it. It’s never too soon to start planning your direct marketing activities for Halloween 2015! Consider these numbers: + 162 million people are expected to participate in Halloween activities this year. The most popular activities are handing out candy (71.1%), decorating their homes and yards Read More

October 15, 2014

The US Post Office is struggling, we all know that. In fact, most Americans know that the organization has has its share of challenges. And sadly, too many times we hear things like, “Let it fail,” or “Hey, do we really need the Post Office anyway?” The answer is a resounding “yes!” We need the Read More

October 9, 2014

Sorry for the alliteration there, but the new year is going to bring big changes in package delivery! UPS and FedEx will begin using dimensional-based pricing in 2015. Dimensional weight is a billing method that is a calculation of a theoretical weight of a package rather than an actual weight. As a result, a higher Read More

October 2, 2014

Just announced: U.S. Postmaster General Patrick Donahoe stated that the U.S. Postal Service “will not be filing for a price increase in January.” That’s the Good News. So no postal increase…  for now.  The Not-So-Good News is that the Postmaster General added that the USPS would be waiting until January 2015 to make a decision about future Read More

Direct mail is like a car that is built so well that it keeps on running long after its expected lifespan. Your friends with newer cars constantly poke fun of the “old girl,” but she just keeps chugging along. And long after their shiny new toys conk out, she’s still a-running. Shes the winner, and Read More