September 2014 - Midwest Direct

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September 18, 2014

Faith Popcorn is an author and “futurist,” and she just consulted with the USPS, for which she was paid $566,000. As part of her consultation, Faith Popcorn predicted that paper will be “virtually nonexistent” in 30 years, which has led the USPS to declare that packages “are the future.” Of course, they may be right Read More

September 16, 2014

The headline sounds like a bad 1960s sci-fi movie, doesn’t it? But it’s true. The Post Office is in the process of reviewing researchers to study how the human brain responds to physical and digital messages. The goal is to determine that direct mail plays an important role in the consumer purchase decision. This study Read More

September 12, 2014

  Happy 32nd birthday! Can you believe that? Email, one of the youngest direct marketing channels is 32 years old. Have you adapted your direct marketing to the reality that it is a huge part of our lives? Specifically, we’re talking about the growth of mobility and email usage on mobile devices. Consider this: + Read More

September 10, 2014

 Today is National PCC Day around the country – so, Happy National PCC Day! The Postal Customer Council program is a collection of large and small business mailers that allows open communication between direct mail marketers and the USPS. Midwest Direct is an active member of several local PCCs and allows us to learn about Read More

September 4, 2014

It is summer, when the days are longer and the temperature higher, so it’s time to take a few precautions to ensure that your direct mail doesn’t get damaged. Time for a short science refreshed: Paper absorbs and gives off moisture until the moisture in the paper and the moisture in the atmosphere are in Read More