Data Management

Do we love data? The answer is 01111001 01100101 01110011. (That means yes.)

Better data + better optimization = better results

We deliver superior data management solutions.

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mail data hygiene

expert data management

Big data. It is a hot industry buzzword right now. But let’s talk about “little data.” That is your audience data, your market data, your sales and customer data, etc. And despite its diminutive name, it is really, really important.

Audience data is one of the most important assets of your organization. It is your list of clients and potential clients: The people that do, and could, spend money with you!

Do you have the resources and expertise to maintain accurate, up-to-date information?

Midwest Direct helps put data to work for you by delivering better data, better optimization, and better results.

Our team of data experts will keep your data clean, accurate and compliant so that your mailings are processed efficiently, allowing you to take full advantage of postal discounts and deliver a highly-personalized message to the right person at the right time.

mail data scrubbing

mail data management

Do you have the resources and expertise to maintain accurate, up-to-date information?

Data cleansing and processing is essential to maximize USPS® postage discounts and adhere to postal regulations. Midwest Direct has a staff of data hygiene and data cleansing experts to keep your data clean, accurate and compliant so that your mailings are processed efficiently—allowing you to take full advantage of postal discounts.

data hygiene

data quality you can trust

Midwest Direct mail data services keeps your information clean and up-to-date:
  • + Address standardization
  • + Mail list cleaning and processing
  • + Customer reporting
  • + Merge / purge and deduplication
  • + USPS address correction, validation & verification
  • + NCOA (National Change of Address) processing
  • + Full-Service USPS Intelligent Mail® Barcode (IMb) application
  • + Barcode tracking and response devices
  • + Comprehensive data hygiene services