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Basic IP Targeting

IP Targeting is a technical tool that can be used in many marketing applications, such as: adding IP addresses to your existing client list then sending ads to their home computers and phones. 

Advertisers have relied on HTTP cookies for over a decade and are the basis for getting people to click through to a site. This method is okay, except, of course, when bots and not actual people are clicking on your ads and inflating the click rate. Cookies, in fact, may be what’s standing in the way of your next online marketing campaign’s success. It’s time to start considering IP targeting: the only “cookie-less” internet advertising solution. 

Our patented IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data. With IP Targeting, all of these datasets can be easily and effectively used to deliver ads directly to consumers. 

There Is Nothing Basic About It

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SERVICES

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Applying Our Technology

Location Identify points-of-interest, venues to build geo-frames and inventory devices from past 6-12 mos. to create proprietary ad networks

Online and Offline We can empower you to turn anonymous web or offline traffic into offline connections by sending direct mail from those online/offline triggers

Targeting on Desktop & Mobile We can use our ability to identify key audiences and target display, video and native media to those audiences on desktop and/or mobile

Attribution With our connection of IPs to a physical address, we can support match backs on activity from our campaigns to showcase attribution from spend

Targeting from Lists Our ability to connect physical address to IP and DeviceID means we can turn proprietary or rented/secondary lists into targetable audiences

Data Integration With our connection of IPs to a physical address, we can support match backs on activity from our campaigns to showcase attribution from spend

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